At the start of 2014, X Optimizers was commissioned with the task of overseeing the search engine optimization of an escort agency located in London, England. The agency was particularly ambitious and set aside a large amount of their advertising capital for SEO services. The agency was already running at a large profit but desired top-10 positions for keyword searches such as ‘London escort agency’ and ‘Mayfair escort’.
In the month of December 2013, the site received around 30,000 visitors via search engines. Throughout 2014, X Optimizers made a few changes to the structure of the site’s URLs, content and internal linking. After coupling this with blog posts, social media management and link building, the website saw a surge in hits within a few months. Here’s a look at the monthly hits from search engines for the year 2014:
During March, April, May and June, the London escort agency saw four consistent months of search engine traffic records. After further changes to the site and a slight redesign of the layout, X Optimizers finished off the year with December bringing in a total of over 180,000 visitors from search engines.
What’s more, with a highly targeted localization of search engine optimization, X Optimizers was able to attract a decrease in bounce rate. Starting at 32% in December 2013, the site recorded its lowest ever bounce rate of 26% in December of 2014.
During an end of year consultation, the managers of the escort agency detailed that one of the unknown benefits of ranking for important keywords was the agency’s ability to find new girls. The site’s strong ranking attracted a large number of applications, allowing them to almost triple the number of girls that worked for them from mid-2014 to the start of 2015.
Naturally, the 600% increase in search engine traffic also attracted a large demand from new clientele.
With dozens of clients receiving adult-based SEO from us here at X Optimizers, our work alongside this London-based escort agency is by far the greatest achievement we’ve reached to date. Heading into 2015, we look forward to pushing for the #1 spot for ‘London escort’ and hope to acquire new clients along the way who are interested in long-term SEO solutions.
It takes time to do escort SEO properly, but when it’s done right, the results speak for themselves.