If you come to us in 2015 and talk about PageRank, we’re probably going to link you to this blog post at some point.
Don’t know what it is? Read the Wikipedia article here.
See, the thing about PageRank is that it isn’t worth anything in this day and age of SEO. According to Gas Softwares, the last time PageRank was updated goes back to December of 2013. Additionally, John Mueller (a guy over at the Google Webmaster team) has stated that it’s very unlikely for PageRank to be updated in future.
One of the major issues with the PageRank system was the fact that it doesn’t take into account the quality of a site’s backlinks – it only looks for a quantity and scales that based on the quantity that another site has itself. So put simply, a site with a high PR (say, 4-5) can get there just through a brute force approach to getting links sent to them.
PageRank doesn’t care about anchors, site TLDs, ownership or the linking site’s content, so while it may have been useful quite a number of years ago, PageRank isn’t going to be worth much to anyone as it isn’t an accurate reflection of how ‘good’ a site’s authority is.
We’ll sometimes get messages from people trying to sell us links based on their PR: if you’re doing this, please realize that we’re going to be very skeptical of your SEO practices if you still think that PageRank is something worth talking about.
We’ve had sites come to us with PRs of 3 but huge punishments from Google because they acquired that PageRank from dodgy sources. On the other hand, we’ve had sites with no PR rank for very competitive keywords that have brought our clients a lot of SEO success.
So put simply, don’t worry about PageRank: it’s not a useful metric.