At X Optimizers, we make our email VERY public: it’s published on our site multiple times, and we like to keep it that way so people know exactly how to get in touch. Sadly, as a consequence of us improving the experience for our users, we get some great spam emails coming in from SEO ‘companies’. I’ll let you in on a little secret: Indians love to think that they know SEO … they don’t. I’ll spare you the details of what’s wrong with the services they offer and cut straight to the chase – here’s how you can spot an Indian SEO deal from a mile away.
Going through my recent email list, here are some of the names that have got in contact with me:
And the list goes on.
Basically, you should be able to tell pretty quickly that a company messaging you with names like those above are coming from shady sources. Of course, I’m sure there are plenty of Indian SEO professionals that might send you emails in their line of work, but if they’re unsolicited, you can bet your bottom dollar it’s not going to be worth your time.
A lot of the time, Indian companies will outsource their spamming efforts to people so that their own mail servers don’t get put on blacklists. What this means for you is a pretty easy way to spot spammers: they’ll almost always use Gmail accounts, and the names will be something like:
If any company is worth their salt, you’ll receive an email from their domain name. You’ll always be contacted here from @xoptimizers.com and nothing else: we can afford to do that, because we don’t cold-email clients by scraping sites for email addresses.
The Indian SEO company’s biggest weakness is in their inability to realize what to say in an email. They stick to a horrible predefined format with no character or style. Here are a few examples of KEY phrases that are huge no-nos and will likely appear near the top of your email:
• ISO & Google Certification: I’ve always asked for evidence of either of these and never gotten it. Pro tip Indian SEO companies: merely passing that AdWords test is not Google Certification.
• Fancy Titles: All of these have been given to me at some point: Managing Director, Marketing Consultant, SEO Consultant, Online Marketing Consultant, Internet Marketing Manager, etc. – the list goes on. They just love something that sounds fancy! Naturally, as acting chief warlord and CEO of X Optimizers, I find this type of activity laughable.
• Packages: Uh. These things are so annoying. Sure, I get that when push comes to shove, you want to make an offer of what you can do, but the fact that they’ll list everything they do for $xxx per month is so ludicrous. You do realize that some projects aren’t going to need certain things, right? I think the best spam emails are the ones telling me all about my lack of social media. I’ll get around to it eventually, but seriously: I don’t see an SEO company devoted to adult entertainment receiving all that much fandom, do you? Also, I hate the fact that they can be so confident of giving you exactly what you need with a certain amount of money before they’ve even taken a look at the project. It’s lousy work, and represents everything wrong with unsolicited spam emails.
If you receive an email from someone and they’re using colors for different parts of the text, it’s from India. Those guys LOVE to highlight things, although I find most of the time it’s not actually the thing they should be drawing attention to. Everyone knows that the first rule of SEO is to avoid using colors, and those damn spam emailers just don’t get it.
So there you have it. A complete castigation of Indian spammers just looking to make easy money through the exploitation of newbie webmasters who don’t know the first thing about SEO.
Suffice to say, fuck those guys.